
Design Management
Overview
This unit enables students to research and analyse the functions and purposes of design management and its relationship to strategic and operational values of organisations. The unit aims to provide students with advanced and integrated understanding of the role and purpose of design managers, and the specific skills and capabilities required for managing design projects. It will give students an enhanced understanding of the relationships between strategy, design and management, and provide the specialised knowledge and skills required to be an effective design manager.
Requisites
Learning outcomes
Students who successfully complete this unit will be able to:
- Research and apply current theories, practices and trends in design management, and communicate specific ideas and skills to specialist and non-specialist audiences
- Critically reflect on the relationship between organisational strategy, design and operational management
- Analyse the strengths and weakness of current practice in organisations, and communicate the outcomes through concise, coherent and well-structured documentation, design artefacts and presentations
- Interpret and convey the possibilities, opportunities and areas of refinement in design management within specific contexts
- Demonstrate and evaluate participation, contribution and collaboration within teams
Teaching methods
Hawthorn
Type | Hours per week | Number of weeks | Total (number of hours) |
---|---|---|---|
Face to Face Contact (Phasing out) Lecture | 1.00 | 12 weeks | 12 |
Face to Face Contact (Phasing out) Tutorial | 2.00 | 12 weeks | 24 |
Specified Learning Activities (Phasing out) Various | 5.00 | 12 weeks | 60 |
Unspecified Learning Activities (Phasing out) Independent Learning | 4.50 | 12 weeks | 54 |
TOTAL | 150 |
Assessment
Type | Task | Weighting | ULO's |
---|---|---|---|
Assignment | Individual | 30% | 1,2 |
Design Project | Individual | 30% | 2,3 |
Design Project | Group | 40% | 4,5 |
Content
- Past, present and future of design management
- Innovation and the role of design
- Strategic management of design
- Design and the organisational structure
- Relation of design management with design thinking
- Understanding and managing the design process
- The design brief
- The relationship of design with users, markets and brands
- Procuring design services: in-house vs consultancy
- Conducting a design audit and recommending actions for improvement
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.