Overview

This unit presents entrepreneurship as a viable career path for a designer. Creating design outcomes that are of benefit to individuals and society are key aims of this unit. How to identify novel business and entrepreneurial opportunities, and how to develop strategic and economic knowledge to pursue these opportunities is taught. Students will be encouraged to develop professional networks and partnerships, build key linkages with industry, and can acquire advanced technological skills. Students may be involved in workshops, seminars, the Bureau or the Venture Cup to support and develop their major project – a professional quality design outcome.

Requisites

Prerequisites
DDD70019 Studio 3: Inclusive and Participatory Design
DDD40001 Studio 1: Methods for Design Research

Pre-requisite

DDD70019 Studio 3: Inclusive and Participatory Design v1

AND

DDD40001 Studio 1: Methods for Design Research v1

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Apply entrepreneurial thinking to new design-based opportunities
  • Create prototypes to generate, explore and develop ideas in conjunction with industry or university partners
  • Construct documentation that clearly communicates the value and intent of a design solution
  • Interpret future trends and challenges to deliver a professional quality design outcome
  • Develop design solutions that are appropriate, responsible and provide value to specific users in response to a project brief

Teaching methods

Hawthorn

Activity Type Activity Total Hours Number of Weeks Hours Per Week Venue Type and Activity Detail
On-campus Studio 72 12 weeks 6  
Specified Activities Various 120 12 weeks 10 Discussion boards, Practice-led enquiry into materials, Technology and form, Technical development, Workshops, Collaborative idea generation, Readings
Unspecified Activities Independent Learning 108 12 weeks 9  
Total Hours: 300 Total Hours (per week): 25  

Assessment

Type Task Weighting ULO's
Design Research and StrategyIndividual/Group 20% 1,3,4,5 
Final FolioIndividual 40% 2,3,5 
Pitch PresentationsIndividual/Group 20% 1,2,3,4 
Progress ReportIndividual 20% 1,2,3,4,5 

Content

  • Extend strategic, economic and entrepreneurial skills
  • Implement a research-led design approach
  • Explore the principles of venture design
  • Generate innovative design outcomes that respond to societal need
  • Align design innovation to a commercial growth strategy
  • Build critical links, partnerships and interactions via teamwork
  • Workshops/seminars to support technology needs
  • Graduate Attribute – Communication Skills: Communicating using different media
  • Graduate Attribute – Digital Literacies: Information literacy

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.