Overview

This unit develops professional skills in relation to the practice of interior architecture with a particular emphasis on marketing and entrepreneurship. Specifically, the unit develops students' understanding of business identity issues as they relate to interior architecture, professional communication – both verbal and written – and portfolio preparation and presentation skills.

Requisites

Prerequisites
DIA30003 Interior Architecture Entrepreneurship and Professional Development

Rule

200 credit points in:

BA-DESINA1 Bachelor of Design (Interior Architecture)

OR

BH-DESINA Bachelor of Design (Interior Architecture) (Honours)

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Define a business identity for an interior architectural practice including mode-of-practice strategic planning and competitor analysis
  • Compose and deliver professional written, visual and verbal presentations appropriate to different stakeholder expectations and audiences
  • Design and produce a professional portfolio based on an understanding of business identity and audience expectations
  • Evaluate new and emerging professional issues within interior architectural practice

Teaching methods

Hawthorn Online

Type Hours per week Number of weeks Total (number of hours)
Online Contact (Phasing out)
Online Class		2.00 12 weeks 24
Specified Learning Activities (Phasing out)
Readings		3.00 12 weeks 36
Unspecified Learning Activities (Phasing out)
Independent Learning		6.50 12 weeks 78
Online Contact (Phasing out)
Online Class		1.00 12 weeks 12
TOTAL150

Assessment

Type Task Weighting ULO's
Project 1Individual 30% 2,4 
Project 2Group 30% 1,2,4 
Project 3Individual 40% 1,2,3,4 
Project 1Individual 30% 2,4 
Project 2Group 30% 1,2,4 
Project 3Individual 40% 1,2,3,4 

Content

  • Professionalism, ethics and the design practice management
  • Marketing and entrepreneurship within interior architecture
  • Business identity and identification of potential client base
  • Principles of portfolio development
  • Business communication and leadership styles
  • Media and Online collaborative tools
  • Report writing and research
  • Professional verbal communication appropriate to different audiences
  • Pitching and gaining commissions

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.