Design and Emotion Studio
Overview
This unit builds upon user-centred design theory and investigates the interaction between designed objects and user’s emotional experience. The unit aims to introduce students to “emotional design” and the opportunities it offers in the development and performance of a product and how it is perceived and experienced by the end user. It will give thorough consideration to user behaviour and investigate the reasons why certain perceptions are made over designed outcomes.
Requisites
DID20007 Product Visualisation 2: Digital Sketching
Rules
Pre-requisite
DID10001 Product Visualisation 1: Hand Sketching v1
AND
DID20003 Product Visualisation 2: Explanatory & Technical Sketching v1 OR DID20007 Product Visualisation 2: Digital Sketching v1
OR
50 cp in BH-DESIND1 Bachelor of Design (Industrial Design) (Honours); or BA-EDUSEC Bachelor of Education (Secondary); or BH-ENG Bachelor of Engineering (Honours); or BB-ENGBUS Bachelor of Engineering (Honours) / Bachelor of Business; or BB-ENGCS Bachelor of Engineering (Honours) / Bachelor of Computer Science; or BB-ENGID Bachelor of Engineering (Honours) / Bachelor of Innovation and Design; or BB-ENGSC Bachelor of Engineering (Honours) / Bachelor of Science; or BB-LAWENG Bachelor of Laws/Bachelor of Engineering (Honours); or BH-ENGPROF Bachelor of Engineering (Honours) (Professional)
Concurrent Pre-requisite
DPD20001 Digital Modelling v1 OR DID10003 Product CAD: 3D Modelling v1
01-June-2025
02-November-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Identify design for emotion principles when engaging with existing products
- Research and analyse human interaction with products, employing ethnographic techniques
- Create a design folio exploring a wide range of product solutions
- Report progress through design documentation and orally in presentations
- Justify how resulting designs employ emotional design principles and target user
Teaching methods
Hawthorn
| Activity Type | Activity | Total Hours | Number of Weeks | Hours Per Week | Venue Type and Activity Detail |
|---|---|---|---|---|---|
| On-campus | Studio | 36 | 12 weeks | 3 | |
| Specified Activities | Group Meetings | 4 | 4 weeks | 1 | Group presentation |
| Unspecified Activities | Various | 20 | 5 weeks | 4 | Model prototyping |
| Unspecified Activities | Independent Learning | 90 | 12 weeks | 7.5 | Independent study, Assignment preparation, Revision |
| Total Hours: | 150 | Total Hours (per week): | 15.5 | ||
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Design Folio | Individual | 80% | 3,4,5 |
| Research Folio | Individual | 20% | 1,2 |
Content
- Characteristics of good and bad design
- Emotional design theories and strategies
- Design for user satisfaction and desirability
- Product semantics, symbolism
- Product benchmarking and market research
- Develop sketching techniques
- Graduate Attribute – Communication Skills: Verbal communication
- Graduate Attribute – Digital Literacies: Information literacy
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.