Overview

This unit explores the development, marketing and financing of new products, systems and services through the use of new media to create business opportunities. The unit will develop an understanding of users through the creation of a self-directed brief. Product opportunities will be explored and online resources integrated into a business case proposal.

Requisites

Prerequisites
DID30004 Online Enterprise and Opportunities

Rule

200 credit points in BH-DESIND1 Bachelor of Design (Industrial Design) (Honours)

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Analyse market needs and gaps in order to develop targeted and unique products
  • Identify online opportunities and how these can be integrated and applied in product development
  • Identify free enterprise, product development, and the finance and marketing needed to launch products
  • Critically evaluate product possibilities and refine concepts on the basis of commercial viability

Teaching methods

Hawthorn Online

Type Hours per week Number of weeks Total (number of hours)
Online Contact (Phasing out)
Online Class		2.00 12 weeks 24
Online Contact (Phasing out)
Online Class		1.00 12 weeks 12
Specified Learning Activities (Phasing out)
Various		1.67 12 weeks 20
Specified Learning Activities (Phasing out)
Various		3.33 12 weeks 40
Specified Learning Activities (Phasing out)
Various		3.33 12 weeks 40
Unspecified Learning Activities (Phasing out)
Independent Learning		1.17 12 weeks 14
TOTAL150

Assessment

Type Task Weighting ULO's
Concept DesignsIndividual 40% 4 
Online Product and Launch ProposalIndividual 40% 1,2,3,4 
Research ReportIndividual 20% 1,2 

Content

  • Research into online resources such as crowd-sourcing, crowd-funding and social product development, as well as research into free enterprise and common business practices
  • Report and proposal writing
  • Product development and detail design
  • Production planning, costing, budgets, marketing and distribution proposals
  • Intellectual Property Rights (IPR) and product protection

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.