Digital Marketing Project 2
Overview
This unit enables students to engage with meaningful and relevant production and development processes through completion of a significant digital advertising or marketing project, operating in a team environment. Project work will provide an opportunity to apply project planning and production skills with a view to replicate, as closely as possible, professional practices that work towards cultivating students’ employability after graduation. Students will be exposed to essential project management and development concepts including requirements gathering; quality assurance; risk and change management; teamwork; and managing client expectations
Requisites
27-October-2024
Learning outcomes
Students who successfully complete this unit will be able to:
- Review client needs analysis / project requirements and adjust plans accordingly
- Plan quality assurance / usability testing of final deliverable
- Develop / build / produce final deliverable and manage ongoing campaign if applicable
- Conduct quality assurance / usability testing / play testing of final deliverable
- Develop handover communication to client via documentation and presentation
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Lecture | 1.00 | 12 weeks | 12 |
| On-campus Class | 2.00 | 12 weeks | 24 |
| Specified Activities Various | 4.00 | 12 weeks | 48 |
| Unspecified Activities Various | 5.50 | 12 weeks | 66 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Assessment | Group | 40% | 1,2,4,5 |
| Presentation | Group | 20% | 1,2,4,5 |
| Project | Group | 40% | 3,4,5 |
Content
- Implementation and formal evaluation (quality assurance)
- Usability test plans and report documentation
- Client handover communication – presentation and documentation
- The deliverable handover process
- Management of ongoing campaigns
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.