Overview

This unit enables students to engage with meaningful and relevant production and development processes through completion of a significant digital advertising or marketing project, operating in a team environment. Project work will provide an opportunity to apply project planning and production skills with a view to replicate, as closely as possible, professional practices that work towards cultivating students’ employability after graduation. Students will be exposed to essential project management and development concepts including requirements gathering; quality assurance; risk and change management; teamwork; and managing client expectations

Requisites

Prerequisites
DIG30001 Digital Marketing Project 1
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date

Learning outcomes

Students who successfully complete this unit will be able to:

  • Review client needs analysis / project requirements and adjust plans accordingly
  • Plan quality assurance / usability testing of final deliverable
  • Develop / build / produce final deliverable and manage ongoing campaign if applicable
  • Conduct quality assurance / usability testing / play testing of final deliverable
  • Develop handover communication to client via documentation and presentation

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Lecture		1.00 12 weeks 12
On-campus
Class		2.00 12 weeks 24
Specified Activities
Various		4.00 12 weeks 48
Unspecified Activities
Various		5.50 12 weeks 66
TOTAL150

Assessment

Type Task Weighting ULO's
AssessmentGroup 40% 1,2,4,5 
PresentationGroup 20% 1,2,4,5 
ProjectGroup 40% 3,4,5 

Content

  • Implementation and formal evaluation (quality assurance)
  • Usability test plans and report documentation
  • Client handover communication – presentation and documentation
  • The deliverable handover process
  • Management of ongoing campaigns

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.