Entrepreneurial Mindset, New Venture and Innovation
Overview
This unit introduces the principles associated with assessing possible venture opportunities, including innovation processes that lead to new ventures and/or corporate renewal and revitalisation. The unit covers the role of entrepreneurial behaviour (mindset), intention and intuition in identifying and developing new ventures. It examines areas including the role of innovation for growth and wealth creation, effective innovation processes and the associated management issues. Emphasis is placed on developing an organisational innovation culture committed to delivering customer recognised value in the market place. Students will apply several practical tools to facilitate the innovation process
Requisites
15-June-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Apply coherent and advanced knowledge of new venture creation and innovation and the corporate lifecycle
- Critically evaluate how established corporations can renew and revitalise through innovation and corporate activities
- Critically evaluate the role of creative individuals on the corporate environment
- Communicate proficiently in a professional manner as a member or leader of a group of people
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Class | 2.00 | 12 weeks | 24 |
| Online Lecture | 1.00 | 12 weeks | 12 |
| Unspecified Activities Various | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Applied Project | Group | 30 - 40% | 1,2,3,4 |
| Experiential Learning Exercises | Individual | 40 - 60% | 1,2,3 |
| Presentation | Group | 10 - 20% | 1,2,3,4 |
Content
- Business and social opportunity assessment, evaluation and exploitation in all phases of the corporate lifecycle (formation, growth, restructuring, succession).
- Entrepreneurial mindset.
- Macro environment and innovation / Micro environment and the innovation process in a firm.
- Entrepreneurial orientation.
- Corporate renewal and revitalisation through innovation and entrepreneurial activities.
- Innovation process, open innovation and business models.
- Technological innovation and its adaptation and diffusion.
- Innovation and entrepreneurial strategy.
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.