Short Form Screen Production (Music Video and TVC)
48 hours face to face + blended
One Semester or equivalent
Hawthorn
Available to incoming Study Abroad and Exchange students
Overview
This unit introduces students to the major principles of short form screen production. Students will collaborate in the production of a music video or a television commercial and upon completion they will have further developed a specialisation in the areas of screen writing, directing, producing, art direction, cinematography, editing and sound design.
Requisites
Prerequisites
FTV30007
Short Form Screen Production (Music Video and TVC)Rule
200 credit points in:
Bachelor of Film and Television
OR
Bachelor of Film and Television (Honours)
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Produce treatments and audio-visual scripts for short form productions for a music video or television commercial (TVC)
- Pitch concepts and treatments for a music video or a television commercial (TVC)
- Design storyboards that utilise adequate camera coverage for short form productions
- Produce, direct and shoot a music video or television commercial (TVC)
- Apply industry standard camera preparation tasks, evaluate image formats and articulate production solutions, and professionally apply these attributes in the production of a music video or a television commercial (TVC)
- Articulate the principles of individual specialisations in professional production
- Evaluate the impact of the production process of short form production on the social and natural environment
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Class | 4.00 | 12 weeks | 48 |
| Specified Activities Various | 13.00 | 6 weeks | 78 |
| Unspecified Activities Various | 4.00 | 6 weeks | 24 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Pre-Production Documentation or/ Format Testing for a Music Video or Television Commercial | Group | 40% | 1,2,3,5,6 |
| Produce a Television Commercial or Music Video | Group | 60% | 4,6,7 |
Content
- Demonstration of advanced editing software and creative editing techniques in the areas of scene structure, rhythm and pacing in working on the Major Projects
- The editor/ director relationship, and regular group consultations on picture and sound editing, colour grading, title design and special effects
- Liaising with industry practitioners, post-production facilities and film labs in post-producing the Major Projects
- The development of professional marketing strategies and documentation for the distribution and promotion of the major film-based projects
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.