Overview

This unit enables students to develop an understanding of foundation principles and the needs of packaging design. Key outcomes are based upon research, conceptual and design implementation abilities and problem solving skills in order to design effective packaging solutions. Students will be introduced to the exploration of packaging forms and the printing processes - whilst utilising design elements and principles (DEPs) to create meaningful and effective projects. A critical awareness of the relationship between concept (information collection) and form (design implementation) will be developed through these fundamental and universal skills. The production of packaging design and sustainability will be considered when generating the branding, visual communication and structural parameters. Students will develop a logical and effective design process which includes testing, feedback and refinement. Students are encouraged to use industry resources to enhance their knowledge of technical, material and marketing information relevant to packaging design.

Requisites

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Pathways Teaching 3
Location
Hawthorn
Start and end dates
21-October-2024
31-January-2025
Last self-enrolment date
03-November-2024
Census date
15-November-2024
Last withdraw without fail date
13-December-2024
Results released date
11-February-2025
Pathways Teaching 1
Location
Hawthorn
Start and end dates
24-February-2025
30-May-2025
Last self-enrolment date
09-March-2025
Census date
21-March-2025
Last withdraw without fail date
02-May-2025
Results released date
10-June-2025
Pathways Teaching 2
Location
Hawthorn
Start and end dates
23-June-2025
26-September-2025
Last self-enrolment date
06-July-2025
Census date
18-July-2025
Last withdraw without fail date
15-August-2025
Results released date
07-October-2025
Pathways Teaching 3
Location
Hawthorn
Start and end dates
20-October-2025
30-January-2026
Last self-enrolment date
02-November-2025
Census date
14-November-2025
Last withdraw without fail date
12-December-2025
Results released date
10-February-2026

Learning outcomes

Students who successfully complete this unit will be able to:

  • Create effective packaging solutions using research, experimentation, and documentation, whilst applying contemporary packaging industry processes
  • Apply both two dimensional and three dimensional design principles as a means of effective brand communication, within a packaging design context
  • Evaluate a packaging category in relation to a defined market
  • Develop a critical framework in order to distinguish between effective and ineffective packaging design solutions
  • Refine, research, develop and document design solutions by applying constructive analysis, evaluation, and external feedback to packaging design projects
  • Analyse the social and environmental factors for packaging design

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
Online
(Online workshop)
1.00  12 weeks  12
On-campus
(Lab 1)
2.00  12 weeks  24
On-campus
(Lab 2)
2.00  12 weeks  24
Unspecified Activities
(Independent Learning)
7.50  12 weeks  90
TOTAL     150

Assessment

Type Task Weighting ULO's
Project 1Individual/Group 20 - 30% 3,4,6 
Project 2Individual/Group 20 - 30% 1,2 
Project 3Individual/Group 40 - 60% 1,2,3,4,5 

Content

  • Design elements and principles as applied to packaging
  • Packaging history, terminology, methods and technology
  • Research of industry conventions and mandatory practices
  • Packaging form and classification
  • Print resolution, colour usage, die-lines and separations
  • Composition, hierarchies and visual exploration
  • Research and documentation of ideas
  • Using typography and imagery to develop and achieve communication objectives
  • Understanding and development of sustainable practices and principles

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.