The Media in Australia
Overview
This unit will analyse a selection of Australian media industry sectors and current and long-standing media public policy issues, including competition, ownership and control; censorship and classification; measurement of media use; privacy and security; and public and community media institutions. The unit improves students’ ability to participate effectively in media activities and industries as consumers, producers, employees and owners and to provide students with conceptual and practical tools for thinking about future trends and possibilities in media industries
Requisites
Learning outcomes
Students who successfully complete this unit will be able to:
- Demonstrate an understanding of students’ media use and how it compares with broader trends in Australia and overseas through completion of a media usage survey
- Prepare and deliver an oral presentation that critically examines selected Australian media industries or issues
- Research, describe and comment on commercial, social and cultural issues facing selected Australian media industries through weekly online posts
- Undertake research that critically analyses selected Australian media industries and/or issues
Teaching methods
Hawthorn
Type | Hours per week | Number of weeks | Total (number of hours) |
---|---|---|---|
Face to Face Contact (Phasing out) Lecture | 2.00 | 12 weeks | 24 |
Face to Face Contact (Phasing out) Tutorial | 1.00 | 12 weeks | 12 |
Online Contact (Phasing out) Discussion | 2.00 | 10 weeks | 20 |
Specified Learning Activities (Phasing out) Readings | 2.00 | 12 weeks | 24 |
Unspecified Learning Activities (Phasing out) Independent Learning | 5.83 | 12 weeks | 70 |
TOTAL | 150 |
Assessment
Type | Task | Weighting | ULO's |
---|---|---|---|
Research Essay | Individual | 40% | 1,4 |
Tutorial Presentation | Group | 20% | 1,2,4 |
Weekly Online Discussion Posts | Individual | 40% | 1,3,4 |
Content
- Media Use Survey
- Telecommunications, Mobile, Broadband
- Individual Privacy, National Security
- Electronic/Digital Games
- Media Use: The Challenges of Measurement
- Video, TV, Cinema
- Public Media: ABC, SBS and Community Media Enterprises
- Music, Audio, Radio
- Managing Access to Media Content: Moderation, Classification, Censorship
- Print Media
- Controlling Media Assets: Encouraging Competition, Restricting Media Ownership
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.