Overview

In this unit students will explore current and emergent practices for using Artificial Intelligence (AI) to communicate with audiences, and will gain an awareness of different applications and implications. Students will be introduced to the core concepts, debates, and practices around AI and its impact on the contemporary and future world. Learning activities will equip students with the knowledge and critical perspective necessary to reflect on the role of AI in society and culture, as well as the practical and digital literacy skills needed to navigate industries and workplaces shaped by AI technologies.

Requisites

Prerequisites

50 credit points

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Date Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Identify current and emergent use of AI technology in various industries and contexts
  • Reflect on the potential of AI and its impact on people, society, and the workplace
  • Investigate AI tools and platforms for communication purposes
  • Use generative AI in the creation of media content

Teaching methods

All applicable locations

Type Hours per week Number of weeks Total (number of hours)

On Campus 

Workshop 

2.00

8 weeks

16

Live Online

Workshop

2.00

4 weeks

8

Unspecified Learning Activities 

Independent Learning

7.5

12 weeks

90

Specified Activities

Various

3.00

12 weeks

36

Total

   

150

Assessment

Type Task Weighting ULOs
Analysis Individual 30% 1,2,3
Reflective Essay Individual 30% 1,2
Final Research Project Individual/Group 40% 1,2,3,4

Content

  • Communicating and collaborating with AI
  • Social and cultural impact of AI
  • Ethical implications and considerations for AI
  • AI governance and responsible use of AI
  • Generative AI and human agents
  • Understanding the mechanics of AI (Large language Models, Neural Networks, Machine Intelligence, Computer Vision etc.)
  • AI tools, platforms and technologies
  • Emergent and future applications of AI
  • Generative AI workshops

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.