Social Media, Social Impact
36 hours
One Semester or equivalent
Overview
With the proliferation of social media channels, getting a story heard now requires an understanding of how to make media that will have an impact. This unit provides students with a critical, historical overview of how social media products and strategies have been used in industry, government, not-for-profit and community organisations to achieve social and behavioural change. Through a collaborative, real world project, students will develop and implement a media product that advocates for social change.
Requisites
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Learning outcomes
Students who successfully complete this unit will be able to:
- Engage in critically informed debates about the relationship between social media platforms, cultures and practices and social impact
- Define, describe and analyse core concepts, theories and issues in regards to social media and social impact, including diverse social, cultural and indigenous perspectives
- Independently plan and produce research to critically analyse a social change media campaign
- Collaborate in groups with internal and external partners, to develop and implement a media product that advocates for a change in attitude and/or behaviour for a particular audience.
- Use data analytics to measure and reflect upon social media techniques and practices used to influence social impact
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Lecture | 1.00 | 12 weeks | 12 |
| On-campus Class | 2.00 | 12 weeks | 24 |
| Unspecified Activities Independent Learning | 9.00 | 12 weeks | 108 |
| TOTAL | 144 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Activity Report | Individual | 20% | 1,2,3 |
| Development Plan | Group | 40% | 1,2,3,4,5 |
| Final Presentation Folio | Group | 20% | 1,2,3,4,5 |
| Research Essay | Individual | 20% | 1,2,3 |
Content
- History of media advocacy and activism
- Narrative and non-narrative storytelling strategies
- Data Visualization and advocacy
- Developing social media strategies to target social change issues in areas such as health, aging, education, the environment and social justice
- Develop a plan for implementing a social impact project
- Creating collaborative media products with community and not-for-profit organizations
- Measuring social impact
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.