Multiplatform Media Production & Practice
24 hours face to face + blended
One Semester or equivalent
Hawthorn
Available to incoming Study Abroad and Exchange students
Overview
Students in this unit will learn how to report, write, record, shoot and deliver news and information across a range of online and multiplatform media. Students will develop a detailed critical understanding of the concepts of multiplatform production and practice. They will also acquire competence in a range of writing and publishing practices in online and multiplatform environments.
Requisites
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Critically analyse and evaluate the range of networked resources used in contemporary multiplatform practice and production
- Use multiplatform tools and techniques to create integrated media content in a significant online publication
- Research and critically evaluate ways to repurpose and diversify written, image and audio content across industry-adopted publishing
- Synthesise and review research and practical tools to demonstrate conceptual skills that allow adaptation of creative work for a range of platforms
Teaching methods
Hawthorn
Type | Hours per week | Number of weeks | Total (number of hours) |
---|---|---|---|
On-campus Class |
2.00 | 12 weeks | 24 |
Online Lecture (asynchronous) |
1.00 | 12 weeks | 12 |
Specified Activities Various |
8.80 | 10 weeks | 88 |
Unspecified Activities Various |
2.1 | 12 weeks | 26 |
TOTAL | 150 |
Assessment
Type | Task | Weighting | ULO's |
---|---|---|---|
Online Discussion Threads | Individual | 10% | 1,4 |
Project 1 | Individual | 50% | 1,2,3,4 |
Project 2 | Group | 40% | 1,2,3,4 |
Content
- Historical and contemporary overview of the development and impact of multiplatform content in journalism, marketing and social media
- The role of multiplatform content in the contemporary media and communications environment
- Skills and resources needed to produce multiplatform content
- Techniques for applying legal, professional and ethical considerations specific to the production of multiplatform content
- Graduate Attribute – Communication Skills: Communicating using different media
- Graduate Attribute – Digital Literacies: Information literacy
- Graduate Attribute – Digital Literacies: Technical literacy
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Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.