Overview

Students in this unit will learn how to report, write, record, shoot and deliver news and information across a range of online and multiplatform media. Students will develop a detailed critical understanding of the concepts of multiplatform production and practice. They will also acquire competence in a range of writing and publishing practices in online and multiplatform environments.

Requisites

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Critically analyse and evaluate the range of networked resources used in contemporary multiplatform practice and production
  • Use multiplatform tools and techniques to create integrated media content in a significant online publication
  • Research and critically evaluate ways to repurpose and diversify written, image and audio content across industry-adopted publishing
  • Synthesise and review research and practical tools to demonstrate conceptual skills that allow adaptation of creative work for a range of platforms

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Class		 2.00  12 weeks  24
Online
Lecture (asynchronous)		 1.00  12 weeks  12
Specified Activities
Various		 8.80  10 weeks  88
Unspecified Activities
Various		 2.1 12 weeks  26
TOTAL     150

Assessment

Type Task Weighting ULO's
Online Discussion ThreadsIndividual 10% 1,4 
Project 1Individual 50% 1,2,3,4 
Project 2Group 40% 1,2,3,4 

Content

  • Historical and contemporary overview of the development and impact of multiplatform content in journalism, marketing and social media
  • The role of multiplatform content in the contemporary media and communications environment
  • Skills and resources needed to produce multiplatform content
  • Techniques for applying legal, professional and ethical considerations specific to the production of multiplatform content
  • Graduate Attribute – Communication Skills: Communicating using different media
  • Graduate Attribute – Digital Literacies: Information literacy
  • Graduate Attribute – Digital Literacies: Technical literacy
     

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.