Overview

The aim of this subject is to assist students to develop the skills to plan, design and execute a social media strategy and management project. Using social media management practices relevant to the successful implementation of a project, this unit aims to enhance the students' capability in applying research, strategy, data analytics and reflection to the process of producing innovative social media projects.

Requisites

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Identify and implement a suitable social media management project proposal that clearly adheres to stated aims and objectives
  • Critically evaluate the implementation of a suitable project plan using systematic, rigorous and ethical professional practices
  • Research and critically evaluate social media management practices relevant to the successful implementation of a project
  • Apply strategic data analytics and content creation assessment techniques to the process of producing innovative social media projects

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On Campus
Practical 		 2.00  12 weeks  24
Online
Lecture (asynchronous)		 1.00  12 weeks  12
Specified Activities
Various		 5.16 12 weeks  62
Unspecified Activities
Independent Learning		 4.33 12 weeks  52
TOTAL     150

Assessment

Type Task Weighting ULO's
Major Project Group 50%  1,3,4 
Online Discussion Threads Individual  20%  3,4 
Report Group 30%  1,2,3,4 

Content

  • Fundamentals of community management
  • Why create communities around social media content
  • Design and implementation of a social media strategy
  • Research for social media management projects
  • Applying data analytics to social media management projects
  • Working collaboratively on social media content and strategy
  • Graduate Attribute – Communication Skills: Verbal communication
  • Graduate Attribute – Communication Skills: Communicating using different media
  • Graduate Attribute – Teamwork Skills: Collaboration and negotiation
  • Graduate Attribute – Teamwork Skills: Teamwork roles and processes

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.