Overview

This unit enables students to analyse the importance of product management and determine product suitability. The unit is designed to equip students with skills and understanding to plan a product and manage product development, launch and growth.

Requisites

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date

Learning outcomes

Students who successfully complete this unit will be able to:

  • Generate relevant Business Model and Value Proposition Canvases
  • Evaluate how Agile working practices can support product development and launch
  • Analyse ways of capturing product and customer feedback and metrics
  • Justify effective sales and marketing strategies in different industry contexts

Teaching methods

Swinburne Online

Type Hours per week Number of weeks Total (number of hours)
Online
Directed Online Learning and Independent Learning		15.00 10 weeks 150
TOTAL150

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
Face to Face Contact (Phasing out)
Seminar		3.00 8 weeks 24
Face to Face Contact (Phasing out)
Workshop		3.00 4 weeks 12
Face to Face Contact (Phasing out)
Workshop		3.00 4 weeks 12
Unspecified Learning Activities (Phasing out)
Independent Learning		12.75 8 weeks 102
TOTAL150

Assessment

Type Task Weighting ULO's
Assignment 1Individual/Group 10 - 40% 1 
Assignment 2Individual/Group 20 - 50% 2 
Assignment 3Individual 30 - 70% 3,4 

Content

  • Introduction to Product Management
  • Determining product suitability
  • Conceptualising Products and their Value
  • Designing and planning a product
  • Managing Product Development
  • Sales and Marketing
  • Continuous Improvement
  • Product Growth

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.