Global Public Relations Practice
36 hours Face to Face + Blended + Swinburne Online
One Semester or equivalent
Hawthorn, Online
Available to incoming Study Abroad and Exchange students
Overview
This unit introduces students to the theoretical and practical underpinnings of global public relations (GPR) practice. Students will be continually encouraged to develop their competencies through exposure to best practice in GPR, communication, ethics, research, planning and deployment of cross-border public relations. Learning will be individual and group based on a combination of theory, analysis of case studies and practical application.
Requisites
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Teaching Period 1
Location
Online
Start and end dates
10-March-2025
08-June-2025
08-June-2025
Last self-enrolment date
23-March-2025
Census date
04-April-2025
Last withdraw without fail date
02-May-2025
Results released date
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025
Teaching Period 3
Location
Online
Start and end dates
03-November-2025
08-February-2026
08-February-2026
Last self-enrolment date
16-November-2025
Census date
28-November-2025
Last withdraw without fail date
02-January-2026
Results released date
Learning outcomes
Students who successfully complete this unit will be able to:
- Identify and scope opportunities for global and cross-border public relations
- Produce and present public relations plans that accommodate suitable measures for challenges, and cultural and ethical considerations pertinent to international public relations
- Demonstrate a nascent understanding and willingness for both the unique and boundary spanning qualities of a variety of global public relations environments
- Identify key principles in case studies and relate them to practice-related concerns
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Live Online Lecture | 1.00 | 12 weeks | 12 |
| On-campus Class | 2.00 | 12 weeks | 24 |
| Specified Activities Various | 2.00 | 12 weeks | 24 |
| Unspecified Activities Various | 7.50 | 12 weeks | 90 |
| TOTAL | 150 |
All Applicable Locations
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 12.50 | 12 weeks | 150 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Assessment | Group | 30% | 1,2,3,4 |
| Class Exercises | Individual | 45% | 1,2,3,4 |
| Presentation | Group | 25% | 1,3,4 |
| Communication Plan | Group | 30% | 1,2,3,4 |
| Presentation | Group | 25% | 1,3,4 |
| Research Assignment | Individual | 25% | 2,3,4 |
| Test | Individual | 20% | 1,2,3,4 |
Content
- The scope, challenges and opportunities of global and cross-border public relations
- Cultural and ethical considerations during research, planning and deploying GPR
- Government-to-government (IGO) and non-government organisation (NGO) public relations
- Global case studies in crises and issues management
- Public relations pan Asia-Pacific, Middle East, Africa, Europe and America
- Trends and prospects for global public relations practitioners
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.