Events Management
36 hours face to face + blended
One Semester or equivalent
Hawthorn, Online
Available to incoming Study Abroad and Exchange students
Overview
This unit introduces students to the field of Public Festivals and Events. In covering ideas and skills fundamental to managing and planning festivals, functions and events, it aims to build not only competence and understanding of the scope and scale of events but also students’ confidence in functioning as ethical operators in practical environments. Students should be able to conceptualise, research, plan and implement a range of techniques to achieve desired outcomes for festivals and events.
Requisites
Prerequisites
100 credit points
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025
Teaching Period 1
Location
Online
Start and end dates
10-March-2025
08-June-2025
08-June-2025
Last self-enrolment date
23-March-2025
Census date
04-April-2025
Last withdraw without fail date
02-May-2025
Results released date
01-July-2025
Teaching Period 3
Location
Online
Start and end dates
03-November-2025
08-February-2026
08-February-2026
Last self-enrolment date
16-November-2025
Census date
28-November-2025
Last withdraw without fail date
02-January-2026
Results released date
03-March-2026
Learning outcomes
Students who successfully complete this unit will be able to:
- Identify the scope and scale of events and their planning needs
- Articulate events’ importance, either as a catalyst for economic development, or as a generator of social cohesion
- Critically examine the multi-faceted functions of event management from conceptualisation, through to planning, risk management, and marketing
- Highlight and explain both positive and negative impacts and advance sustainability as an overarching objective for events
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Lecture | 1.00 | 12 weeks | 12 |
| On-campus Class | 2.00 | 12 weeks | 24 |
| Specified Activities Various | 3.00 | 12 weeks | 36 |
| Unspecified Activities Various | 6.50 | 12 weeks | 78 |
| TOTAL | 150 |
All Applicable Locations
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 12.50 | 12 weeks | 150 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Assignment | Individual | 20% | 1,2,3 |
| Class Exercises | Individual | 40% | 1,3,4 |
| Practical Assignment | Group | 40% | 1,2,3,4 |
| Assignment | Individual | 20% | 1,2,3 |
| Class Exercises | Individual | 40% | 1,3,4 |
| Practical Assignment | Group | 40% | 1,2,3,4 |
Content
- Planning and sustainability
- Project management
- Human Resources
- Finance and budgeting
- Risk and impacts management
- Marketing and promotion
- Branding and sponsorship
- Programming and logistics
- Event tourism
- Evaluation
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.