The Sports Industry
24 hours face to face + Blended + Swinburne Online
One Semester or equivalent
Hawthorn, Online
Available to incoming Study Abroad and Exchange students
Overview
This unit introduces students to the varying aspects of government and corporate involvement in sport. It determines the relationship between corporate groups, sports organisations and government bodies to examine the potential for growth within these sectors. The unit focuses on recreational and professional agencies responsible for the organisation and delivery of sport throughout Australia and examines in detail their roles, functions and opportunities.
Requisites
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025
Teaching Period 2
Location
Online
Start and end dates
07-July-2025
05-October-2025
05-October-2025
Last self-enrolment date
20-July-2025
Census date
01-August-2025
Last withdraw without fail date
22-August-2025
Results released date
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Identify the social, political and commercial importance of sport in Australian society
- Analyse evolving opportunities for sport as a business
- Comprehend and apply the principles of using sport for commercial and entertainment value
- Demonstrate an understanding of agency in professional sport and sports events
- Identify the basic levels of governance and administration in both recreational and professional sport in Australia
Teaching methods
Swinburne Online
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 12.50 | 12 weeks | 150 |
| TOTAL | 150 |
All Applicable Locations
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Class | 2.00 | 12 weeks | 24 |
| Online Lecture | 1.00 | 12 weeks | 12 |
| Unspecified Activities Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Assignment | Individual | 40 - 60% | 2,3 |
| Assignment | Individual | 30 - 40% | 1,4,5 |
| Test | Individual | 10 - 20% | 1,2,3,4,5 |
Content
- Aspects of government and corporate involvement in sport
- The relationship between corporate groups, sports organisations and government bodies and the Potential for growth within these sectors
- Recreational and professional agencies responsible for the organisation of sport
- The roles, functions and opportunities in the delivery of sport throughout Australia
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.