Overview

This unit introduces students to the varying aspects of government and corporate involvement in sport. It determines the relationship between corporate groups, sports organisations and government bodies to examine the potential for growth within these sectors. The unit focuses on recreational and professional agencies responsible for the organisation and delivery of sport throughout Australia and examines in detail their roles, functions and opportunities.

Requisites

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025
Teaching Period 2
Location
Online
Start and end dates
07-July-2025
05-October-2025
Last self-enrolment date
20-July-2025
Census date
01-August-2025
Last withdraw without fail date
22-August-2025
Results released date
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Identify the social, political and commercial importance of sport in Australian society
  • Analyse evolving opportunities for sport as a business
  • Comprehend and apply the principles of using sport for commercial and entertainment value
  • Demonstrate an understanding of agency in professional sport and sports events
  • Identify the basic levels of governance and administration in both recreational and professional sport in Australia

Teaching methods

Swinburne Online

Type Hours per week Number of weeks Total (number of hours)
Online
Directed Online Learning and Independent Learning		12.50 12 weeks 150
TOTAL150

All Applicable Locations

Type Hours per week Number of weeks Total (number of hours)
On-campus
Class		2.00 12 weeks 24
Online
Lecture		1.00 12 weeks 12
Unspecified Activities
Independent Learning		9.50 12 weeks 114
TOTAL150

Assessment

Type Task Weighting ULO's
AssignmentIndividual 40 - 60% 2,3 
AssignmentIndividual 30 - 40% 1,4,5 
TestIndividual 10 - 20% 1,2,3,4,5 

Content

  • Aspects of government and corporate involvement in sport
  • The relationship between corporate groups, sports organisations and government bodies and the Potential for growth within these sectors
  • Recreational and professional agencies responsible for the organisation of sport
  • The roles, functions and opportunities in the delivery of sport throughout Australia

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.