Overview

This unit introduces students to the complex and interdependent relationship of sport, media and technology. Students will analyse and critique these relationships, and review the history of the sport-media-technology nexus to predict future innovations and their implications in the sport sector. Students will appraise the breadth of this global industry, and identify the impact of social and economic issues in sport media. All aspects of sport media – traditional, social, streaming, immersive strategies and more – will be included in the unit.

Requisites

Prerequisites
SPO20004 Sport, Media and Technology

Rule

100 credit points

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Semester 1
Location
Hawthorn
Start and end dates
03-March-2025
01-June-2025
Last self-enrolment date
16-March-2025
Census date
31-March-2025
Last withdraw without fail date
24-April-2025
Results released date
08-July-2025
Teaching Period 2
Location
Online
Start and end dates
07-July-2025
05-October-2025
Last self-enrolment date
20-July-2025
Census date
01-August-2025
Last withdraw without fail date
22-August-2025
Results released date
Semester 2
Location
Hawthorn
Start and end dates
04-August-2025
02-November-2025
Last self-enrolment date
17-August-2025
Census date
31-August-2025
Last withdraw without fail date
19-September-2025
Results released date
09-December-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Articulate and analyse the increasingly complex relationship between sport, media and and technology stakeholders
  • Analyse technological advances in sport media and propose innovative business solutions to address problems related to the evolving landscape of sport media
  • Analyse different media channels and technology applications as well as their impact across stakeholders
  • Work collaboratively in teams to share, innovate and co-create solutions to sport media issues
  • Communicate proficiently in professional practice to a variety of audiences

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Class
2.00 12 weeks 24
Online
Lecture
1.00 12 weeks 12
Unspecified Activities
Independent Learning
9.50 12 weeks 114
TOTAL150

Swinburne Online

Type Hours per week Number of weeks Total (number of hours)
Online
Directed Online Learning and Independent Learning
12.50 12 weeks 150
TOTAL150

Assessment

Type Task Weighting ULO's
Assignment 1Individual 20 - 30% 1,2 
Assignment 2Group 30 - 40% 3,4 
Assignment 3Individual 30 - 50% 1,3,5 

Content

The contents of this unit are as follows:

  • Introducing the sport-media nexus
  • History of sport media and technological advances
  • Sport media ownership, rights and delivery models
  • Sport media influences and social movements
  • Social media, owned media and content strategies in sport
  • Digital transformation and sport consumer experiences
  • Technological innovation and extending sport media products
  • Esports, gaming and gamification
  • Content and communitcation strategies
  • Data, ethics and the sport media consumer
  • Future of sport media

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.