Future of Sport
Overview
This unit provides the opportunity for students to reflect on the rapidly developing sport industry by exploring seminal and disruptive trends including digitalisation, technology and innovation alongside current economic, commercial, social, environmental and organisational issues in the sport industry. Spanning commercial and participation contexts in local and global settings, students will build on foundational theories of sport management, business and marketing, innovation, leadership and organisations, and sport policy and sociology. The unit focusses on the changing role, operations and value created by and through sport. Especially, how disruptive trends and scenarios will impact organisations, key stakeholders and the delivery of products, services and other sport-based offerings.
Requisites
Rule
187.5 credit points
AND
SPO10001 The Sports Industry
27-October-2024
09-February-2025
05-October-2025
02-November-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Apply knowledge of sport theory and practice to consider contexts of change, disruption and innovation in the sport industry.
- Contextualise current and future influences and scenarios, and explain their impact on emerging sport organisational structures, practices and delivery.
- Synthesise trends and issues, and design innovative solutions to problems in the sporting context.
- Communicate proficiently in professional practice to a variety of audiences.
- Function as an effective member or leader of a team.
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Class | 2.00 | 12 weeks | 24 |
| Online Lecture | 1.00 | 12 weeks | 12 |
| Unspecified Activities Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Swinburne Online
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 12.50 | 12 weeks | 150 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Activity Report | Individual | 30 - 40% | 1,2,3,4 |
| Case Study Report | Group | 30 - 40% | 1,2,3,5 |
| Reflective Essay | Individual | 20 - 40% | 1,2,3,4 |
Content
Future of Sport Structures
Sport in Australia: Traditional and Emerging Sport Ecosystems
Globalisation and the Sport Business Landscape
Innovation and Entrepreneurship in Sport Business
Leadership in Traditional and Emerging Sport Structures
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Future of Sport Delivery
Converging Business Models and New Audiences
Digital, Data and Technology: Circle of Sport Consumer Innovation
Sport Consumers and Consumption: Participants, Fans and Performance
Sport Distribution: New Stadiums and Media Settings
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Future Impact of Sport
Role of Sport and Policy Implications: Social Impact, Health and Economic Value
Risk and Integrity in Sport
Environmental impact of sport-related activities and the impact of ecological developments on sport
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Current and Future Issues in Sport
Understanding Current and Future Issues
Forecasting and Designing Solutions
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Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.