Overview

Our Master of Marketing gives you a deep understanding of target markets and how to communicate with them. Learn how to influence behaviour and communicate creatively across different digital platforms, devising innovations that are novel and disruptive. Our course offers real-world cases and practical applications, preparing you for business success.

You're invited to our 2025 Study Expo

Join us this January to meet academics, browse courses, get application help, explore our Hawthorn campus and find out all you need to know about starting in Semester 1.

Upgrade your skills

  • Market orientation & research
  • Segmentation, targeting & positioning
  • Strategic decision making
  • Critical thinking & creative problem solving
  • Digital marketing

Stretch your career further

Students can enhance their career opportunities by gaining additional leadership and management skills – an important asset in a today’s complex and changing business environment. The below examples demonstrate the types of roles graduates can attain.

  • Managers & Executives
  • Career movers
  • Brand managers
  • Market researchers
  • Aspiring marketers
  • Digital marketers

Key codes

International student visa

International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.

Strong industry connections and co-creation

The Master of Marketing allows you to quickly incorporate what you’re learning into the workplace. Our course content focuses on experiential learning – real clients, live projects and interactions with industry partners. We aim to give you relevant, practical experience for career success.

Professional accreditations

Industry partners

Why Swinburne?

Top 5% of the world’s higher education business schools

85.1% of students found employment within 4 months of graduating

The median income for PG graduates one year out is $79.5K

Business graduate employers include Telstra, NAB, ANZ and IBM