Bachelor of Aviation Management / Bachelor of Business
with a major in Marketing – Blended learning – on-campus and digital learning
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
The Bachelor of Aviation Management/Bachelor of Business gives you insight into how airlines and airports operate to prepare you for management roles in the aviation industry in Australia or overseas.
This degree has been developed with input from industry professionals and focuses on trends shaping the aviation industry today.
You'll gain a strong professional understanding of the aviation industry and its associated environment, and skills in organisational, regulatory, safety, technical and business management.
You'll learn how aircraft are designed, operated and maintained; why aircraft follow certain routes, and how airlines and airports collaborate with supply chain partners to get passengers to their destination safely and profitably.
You'll also acquire innovative and socially responsible business skills and practices so that they can lead, develop and innovate – skills and knowledge that can be applied to the aviation industry, anywhere in the world.
Build up your CV with real industry experience while you study through our Work Integrated Learning programs, which are a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects. In this double degree, you’ll work on four projects based on real industry problems faced by the aviation industry and organisations including Qantas and Melbourne Airport.
Start dates
Hawthorn campus
- Semester 1 - 26 February 2024
- Semester 2 - 29 July 2024
VTAC codes
- 3400234431 (CSP)
- 3400234433 (IFP)
I was intrigued by the Aviation Management course at Swinburne. The lecturers have real-world experience and Swinburne’s a great place to learn [with] lots of support for international students. My scholarship includes a trip to Lima for the IAWA conference. As the only student representing Australia, I’m excited to meet other international students.
Nicole
Bachelor of Aviation Management student & recipient of the prestigious International Aviation Women's Association Scholarship
Course details
- Course structure, work integrated learning, career opportunities and professional recognition.
Course structure
Successful completion of the Bachelor of Aviation Management / Bachelor of Business requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| The Global Aviation System | AVA10001 | 12.5 |
| Airline Business Strategy * | AVA10012 | 12.5 |
| Aviation Project: Blue Sky Ideas | AVA10014 | 12.5 |
| Airline Operations Management * | AVA20022 | 12.5 |
| Aviation Safety and Risk Management | AVA20023 | 12.5 |
| Aviation Project: Managing Implementation | AVA20024 | 12.5 |
| Aviation Capstone 1: Project Planning * | AVA30008 | 12.5 |
| Aviation Capstone 2: Project Implementation * | AVA30009 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
| Units | Unit codes | Credit points |
|---|---|---|
| Financial Information for Decision Making | ACC10007 | 12.5 |
| Innovative Business Practice | BUS10012 | 12.5 |
| Economics for Business Decision Making | ECO10005 | 12.5 |
| Business Digitalisation | INF10024 | 12.5 |
| Contemporary Management Principles | MGT10009 | 12.5 |
| Marketing and the Consumer Experience | MKT10009 | 12.5 |
| Sustainable Business Practice * | BUS30031 | 12.5 |
| Industry Consulting Project * | BUS30032 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
| Units | Unit codes | Credit points |
|---|---|---|
| Aviation Legal and Regulatory Framework | AVA10010 | 12.5 |
| Essential Aviation Analytical Skills | AVA10011 | 12.5 |
| Aircraft Flight Operations for Managers * | AVA10013 | 12.5 |
| Continuing Airworthiness Management | AVA20008 | 12.5 |
| Human Factors in Aviation Management * | AVA20025 | 12.5 |
| Airport Planning, Operations and Management * | AVA30004 | 12.5 |
| Advanced Aviation Analytics and Research Skills | AVA30005 | 12.5 |
| Future Aviation Technologies and Operational Concepts | AVA30006 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
| Units | Unit codes | Credit points |
|---|---|---|
| Marketing Research and Analytics * | MKT20019 | 12.5 |
| Integrated Marketing Communication | MKT20021 | 12.5 |
| Consumer Behaviour | MKT20025 | 12.5 |
| Marketing and Innovation | MKT20031 | 12.5 |
| Frontiers in Digital Marketing | MKT20032 | 12.5 |
| Marketing Strategy and Planning * | MKT30016 | 12.5 |
| Innovative Branding * | MKT30017 | 12.5 |
| Marketing Insights * | MKT30018 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
On successful completion of this Course students will be able to:
#Description
CLO1Bachelor of Aviation Management: As an aviation practitioner, demonstrate coherent understanding and application of the body of knowledge contained within the aviation industry including appropriate international and domestic regulations and organisations
CLO2Bachelor of Aviation Management: Employ an entrepreneurial approach in contributing to innovation, development and management of risk, data, technology and change within professional aviation practice
CLO3Demonstrate broad and coherent knowledge of Aviation human factors, safety, management and technology to critically analyse and solve aviation business problems, implementing effective solutions in a global aviation context
CLO4Bachelor of Aviation Management: Work reflexively in teams and independently with a focus on safety, integrity, ethics, professionalism, accountability and collaborative leadership to function effectively within the highly dynamic and hazard rich aviation environment
CLO5Bachelor of Aviation Management: Employ an adaptable approach, applying risk based decision making to solving real-world aviation problems in commercial, operational and strategic areas
CLO6Bachelor of Aviation Management: Demonstrate effective oral, written and visual communication skills to work effectively with internal and external aviation business stakeholders across diverse professional settings
CLO7Bachelor of Business: Define and integrate theoretical principles applicable to business and apply those principles in a range of practices
CLO8Bachelor of Business: Systematically review and critically evaluate research from a variety of sources in order to make informed judgments for innovatively solving a range of problems that arise in business contexts
CLO9Bachelor of Business: Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the environment, economy and society
CLO10Bachelor of Business: Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
CLO11Bachelor of Business: Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
CLO12Bachelor of Business: Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
CLO13Bachelor of Business: Work collaboratively in groups
Course structure
To qualify for the Bachelor of Aviation Management / Bachelor of Business, students must complete 400 credit points in total, as follows:
- 8 Aviation Management Core units (100 credit points)
- 8 Aviation Management Major studies units (100 credit points)
- 8 Core Business Studies units (100 credit points)
- 8 units from one Business Major (100 credit points)
Students may not complete more than 200 credit points (16 units) at Level 1 (eg: AVA1xxxx). A unit of study can only be counted once. Where units are shared between majors and/or minors, students must choose an approved alternative unit.
Note: To be eligible for CA/CPA students must also complete a 33rd unit, LAW20019 Law of Commerce in addition to the Accounting major.
Domestic students also have an opportunity to undertake a WIL Professional Placement. Please note that due to government regulation international students holding a student visa are not able to undertake Professional Placements in this course.
Professional Placements
Professional Placements are subject to a competitive selection process.
Students who undertake a 12-month professional placement are subject to the following course rules and must complete 500 credit points comprising of:
- 8 Aviation Management Core units (100 credit points)
- 8 Aviation Management Major studies units (100 credit points)
- 8 Core Business Studies units (100 credit points)
- 8 units from one Business Major (100 credit points)
- 4 units of study of the Professional Placement Co-Major (100 credit points)
Students who elect to undertake a 6-month professional placement are subject to the following course rules and must complete 450 credit points comprising of:
- 8 Aviation Management Core units (100 credit points)
- 8 Aviation Management Major studies units (100 credit points)
- 8 Core Business Studies units (100 credit points)
- 8 units from one Business Major (100 credit points)
- 2 units of study of the Professional Placement Minor (50 credit points)
Volume of Learning
The Bachelor of Aviation Management / Bachelor of Business consists of a total of 400 credit points total. Units normally carry 12.5 credit points. In each academic year, eight (8) units normally constitute a full-time load of 100 credit points and four (4) units normally constitute a part-time load of 50 credit points. The volume of learning of the Bachelor of Aviation Management / Bachelor of Business is typically 4 years. For students who complete a Professional Placement, the Bachelor of Aviation Management / Bachelor of Business consists of 450-500 credit points. Units normally carry 12.5 credit points with placement units carrying 25 credit points each. A standard annual full-time student load comprises 100 credit points, and a standard part-time load comprises 50 credit points. The volume of learning of the Bachelor of Aviation Management / Bachelor of Business with a 6 month placement is typically 4.5 years. The volume of learning of the Bachelor of Aviation Management / Bachelor of Business with a 12 month placement is typically 5 years.
Maximum Academic Credit
The maximum level of credit that can be granted for the Bachelor of Aviation Management / Bachelor of Business is 200 credit points (normally 16 units). The maximum level of credit that can be granted for the Bachelor of Business portion of the double degree is 75 credit points.
Career opportunities
The Bachelor of Aviation Management / Bachelor of Business course prepares students for professional careers in the following areas:
- Business systems manager
- Airline ground operations manager
- Airport manager
- Airline operations manager.
Professional recognition
The Bachelor of Aviation Management does not have any accreditation by professional bodies.
The Bachelor of Business does have professional recognition by various professional bodies, depending on units studied, and details are available through the accreditation document for that program.
Graduates with an Accounting or Accounting and Finance Major may be eligible to apply for membership of CPA Australia (CPAA), Chartered Accountants Australia and New Zealand (CAANZ), the Association of Chartered Certified Accountants (ACCA) or the Institute of Public Accountants (IPA).
The Finance major, in the Bachelor of Business and related double degrees, is recognised under the CFA Institute Affiliated University. The course covers at least 70% of Level 1 of the CFA program Candidate Body of Knowledge (CBOK) placing emphasis on the CFA Institute Codes of Ethics and Standards of Practice. This recognition signals to students, employers and the marketplace that that Swinburne’s curriculum is closely tied to professional practice and is well suited to preparing you for employment in the finance and investment industry, and for sitting the CFA examination. Students of the Finance major may be eligible for CFA Program Student Scholarships.
Fees
Find out more about fees.
AACSB Accreditation
Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only five per cent of business schools worldwide are AACSB accredited.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, credit transfer and recognition of prior learning.
How to apply
Applications for Semester 1 for courses listed on the VTAC Guide are generally made through VTAC. Under certain circumstances, some students (e.g. Non-Year 12) may apply directly to Swinburne. Find out more about how to apply.
Applications for all other intakes should be made directly to Swinburne.
Find out more about the Department of Aviation.
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.