Bachelor of Media and Communication/ Bachelor of Applied Innovation
with a major in Advertising – Blended learning – on-campus and digital learning
Course rules
To qualify for the double award of Bachelor of Media and Communication/Bachelor of Applied Innovation students must complete 400 credit points comprising:
- Eight [8] core units of study (100 credit points)
- Eight [8] units of study from a Media and Communication major (100 credit points)
- Six [6] units of study from the Applied Innovation major (100 credit points)
- Eight [8] units of study comprising a major, co-major, minor/s and/or electives (100 credit points)
Students must not complete more than 200 credit points (normally 16 units) at Introductory level.
A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternative.
Professional Placements
Domestic students also have an opportunity to undertake a WIL Professional Placement through a competitive selection process. Please note that due to government regulation international students holding a student visa are not able to undertake Professional Placements in this course.
Professional Placements are subject to a competitive selection process. Students who undertake a 12 month professional placement are subject to the following course rules and must complete 475 credit points comprising:
- Eight [8] core units of study (100 credit points)
- Eight [8] units of study from a Media and Communication major (100 credit points)
- Six [6] units of study from the Applied Innovation major (100 credit points)
- Six [6] units of study comprising a minor and/or electives (75 credit points)
- Four [4] units of study from the Professional Placement Co-Major (100 credit points)
Students who elect to undertake a 6 month professional placement are subject to the following course rules and must complete 437.5 credit points comprising:
- Eight [8] core units of study (100 credit points)
- Eight [8] units of study from a Media and Communication major (100 credit points)
- Six [6] units of study from the Applied Innovation major (100 credit points)
- Seven [7] units of study comprising a minor and/or electives (87.5 credit points)
- Two [4] units of study from the Professional Placement Minor (50 credit points)
Maximum Academic Credit
The maximum level of credit that can be granted for the Bachelor of Media and Communication / Bachelor of Applied Innovation is 200 credit points (normally 16 units), 100 credit points maximum from each discipline.