Overview

This unit builds upon user-centred design theory and investigates the interaction between designed objects and user’s emotional experience. The unit aims to introduce students to “emotional design” and the opportunities it offers in the development and performance of a product and how it is perceived and experienced by the end user. It will give thorough consideration to user behaviour and investigate the reasons why certain perceptions are made over designed outcomes.

Requisites

Prerequisites
DID10001 Product Visualisation 1: Hand Sketching

AND

DID20003 Product Visualisation 2: Explanatory & Technical Sketching

OR

DID20007 Product Visualisation 2: Digital Sketching

OR

50 credit points in BH-DESIND1 Bachelor of Design (Industrial Design) (Honours); or BA-EDUSEC Bachelor of Education (Secondary); or BH-ENG Bachelor of Engineering (Honours); or BB-ENGBUS Bachelor of Engineering (Honours) / Bachelor of Business; or BB-ENGCS Bachelor of Engineering (Honours) / Bachelor of Computer Science; or BB-ENGID Bachelor of Engineering (Honours) / Bachelor of Innovation and Design; or BB-ENGSC Bachelor of Engineering (Honours) / Bachelor of Science; or BB-LAWENG Bachelor of Laws/Bachelor of Engineering (Honours); or BH-ENGPROF Bachelor of Engineering (Honours) (Professional)

 

Concurrent prerequisites
DPD20001 Digital Modelling

OR

DID10003 Product CAD: 3D Modelling

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024

Learning outcomes

Students who successfully complete this unit will be able to:

  • Identify design for emotion principles when engaging with existing products
  • Research and analyse human interaction with products, employing ethnographic techniques
  • Create a design folio exploring a wide range of product solutions
  • Report progress through design documentation and orally in presentations
  • Justify how resulting designs employ emotional design principles and target user

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Studio
3.00 12 weeks 36
Specified Activities
Group Meetings
1.00 4 weeks 4
Unspecified Activities
Various
4.00 5 weeks 20
Unspecified Activities
Independent Learning
7.50 12 weeks 90
TOTAL150

Assessment

Type Task Weighting ULO's
Design FolioIndividual 80% 3,4,5 
Research FolioIndividual 20% 1,2 

Content

  • Characteristics of good and bad design
  • Emotional design theories and strategies
  • Design for user satisfaction and desirability
  • Product semantics, symbolism
  • Product benchmarking and market research
  • Develop Sketching Techniques

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.