Sport, Media and Technology
Overview
This unit introduces students to the complex and interdependent relationship of sport, media and technology. Students will analyse and critique these relationships, and review the history of the sport-media-technology nexus to predict future innovations and their implications in the sport sector. Students will appraise the breadth of this global industry, and identify the impact of social and economic issues in sport media. All aspects of sport media – traditional, social, streaming, immersive strategies and more – will be included in the unit.
Requisites
100 credit points
01-June-2025
05-October-2025
02-November-2025
Learning outcomes
Students who successfully complete this unit will be able to:
- Articulate and analyse the increasingly complex relationship between sport, media and and technology stakeholders
- Analyse technological advances in sport media and propose innovative business solutions to address problems related to the evolving landscape of sport media
- Analyse different media channels and technology applications as well as their impact across stakeholders
- Work collaboratively in teams to share, innovate and co-create solutions to sport media issues
- Communicate proficiently in professional practice to a variety of audiences
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Class | 2.00 | 12 weeks | 24 |
| Online Lecture | 1.00 | 12 weeks | 12 |
| Unspecified Activities Independent Learning | 9.50 | 12 weeks | 114 |
| TOTAL | 150 |
Swinburne Online
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 12.50 | 12 weeks | 150 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Assignment 1 | Individual | 20 - 30% | 1,2 |
| Assignment 2 | Group | 30 - 40% | 3,4 |
| Assignment 3 | Individual | 30 - 50% | 1,3,5 |
Content
The contents of this unit are as follows:
- Introducing the sport-media nexus
- History of sport media and technological advances
- Sport media ownership, rights and delivery models
- Sport media influences and social movements
- Social media, owned media and content strategies in sport
- Digital transformation and sport consumer experiences
- Technological innovation and extending sport media products
- Esports, gaming and gamification
- Content and communitcation strategies
- Data, ethics and the sport media consumer
- Future of sport media
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.