Digital Mobility
Overview
Delivering accessible and engaging end-user experiences through a myriad of convergent digital channels and devices is vital for organisations seeking to communicate with customers in a fragmented networked economy. This unit aims to cultivate technical skills and methods in developing mobile-web applications that leverages content by offering flexible and personalised user experiences across multiple customer-facing touchpoints. The focus is on creating and managing engaging web-based applications that combine rich content with principles in customer-centricity, user experience and accessibility relevant to dynamic mobile-device capabilities
Requisites
Learning outcomes
Students who successfully complete this unit will be able to:
- Plan and develop responsive and engaging web-applications for mobile devices and platforms
- Critically assess and justify design and development approaches for diverse personalised end-user experiences across multiple and convergent digital channels and devices
- Produce modularised and dynamic rich content for delivery across mobile web applications
- Evaluate and apply multiple web and networked technologies to deliver and manage content across mobile-centric customer facing touchpoints
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Lecture | 2.00 | 12 weeks | 24 |
| On-campus Class | 2.00 | 12 weeks | 24 |
| Specified Activities Various | 6.50 | 12 weeks | 78 |
| Unspecified Activities Various | 2.00 | 12 weeks | 24 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Assignment 1 | Individual | 30% | 2,4 |
| Assignment 2 | Individual | 45% | 1,2,3,4 |
| Examination | Individual | 25% | 1,2,3,4 |
Content
- Methods and techniques of mobile app development
- Principles and techniques of server-side template development
- Producing dynamic rich media for delivery across mobile apps
- Developing modularised page-independent content and functionality
- Responsive and adaptive design for multiple and convergent mobile channels and devices
- Personalisation and customer-centricity
- Extending app functionality with client libraries and APIs
- Exploring issues and principles of developing accessible and engaging end-user experiences for mobile
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.