Bachelor of Laws / Bachelor of Media and Communication
with a major in Digital Advertising Technology – Blended learning – on-campus and digital learning
Selected major: Digital Advertising Technology
Develop highly sought-after skills in digital advertising and digital marketing. Get experience using Adobe Experience Cloud, premium software used in creative agencies, marketing teams and digital consultancies around the world. Become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.
The Bachelor of Laws/Bachelor of Media and Communication combines studies in commercial law, emphasising intellectual property law, with the knowledge to specialise in the media, communications and multimedia industries.
You'll learn about trademarks, patents and designs, copyright, the prohibition of misleading or deceptive conduct and competition law, and gain the skills to protect the rights of those who innovate or create.
You'll also develop professional communication skills and learn how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society.
Work Integrated Learning is a guaranteed part of all our bachelor degrees. In this double degree, you'll complete law-related professional experience placements at organisations in Australia or overseas. You'll also be introduced to the practical aspects of legal practice through moot court scenarios and advocacy exercises. And in a Media and Communications Project relevant to your major study area, you'll have the opportunity to apply your learning in a professionally focused, industry-linked project.
Start dates
Hawthorn campus
- Semester 1 - 26 February 2024
- Semester 2 - 29 July 2024
VTAC codes
- 3400211171 (CSP)
- 3400211173 (IFP)
I completed a placement at Ringwood Magistrates Court where I shared an office with a Magistrate and observed and discussed many cases. This expanded my practical skills and led to other volunteer positions, including one at Legal Aid.
Melissa
Bachelor of Laws/Bachelor of Media and Communication
Course details
- Course structure, work integrated learning, career opportunities and professional recognition.
Students who undertake a professional placement in law do so in lieu of the Professional Experience in Law units. This option may change the course duration and the number of elective units required to complete the degree.
As a Swinburne law student you can choose to take part in a dual award program with Leo Cussen Centre for Law. This makes it possible to study your LLB at Swinburne while also completing Practical Legal Training (the Swinburne program) at Leo Cussen. Please note that this dual award is not available to those on international student visas.
Course structure
Successful completion of the Bachelor of Laws / Bachelor of Media and Communication requires students to complete units of study to the value of 500 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Introduction to Australian Law and Statutory Interpretation | LAW10010 | 12.5 |
| Contract Law - # Priestley unit | LAW10011 | 12.5 |
| Commercial Law | LAW10013 | 12.5 |
| Torts 1 - # Priestley unit | LAW10014 | 12.5 |
| Criminal Law and Procedure - # Priestley unit | LAW10015 | 12.5 |
| Torts 2 - # Priestley unit | LAW10025 | 12.5 |
| Legal Writing | LAW10026 | 12.5 |
| Evidence - # Priestley unit | LAW20009 | 12.5 |
| Administrative Law - # Priestley unit | LAW20010 | 12.5 |
| Trade Marks and Related Rights * | LAW20011 | 12.5 |
| Federal and State Constitutional Law - # Priestley unit | LAW20012 | 12.5 |
| Property Law - # Priestley unit | LAW20013 | 12.5 |
| Land Law - # Priestley unit | LAW20014 | 12.5 |
| Legal Technology and Innovation | LAW20040 | 12.5 |
| Copyright * | LAW20043 | 12.5 |
| Patents and Designs * | LAW30011 | 12.5 |
| Equity and Trusts * - # Priestley unit | LAW30012 | 12.5 |
| Company Law * - # Priestley unit | LAW30013 | 12.5 |
| Legal Practice & Professional Conduct * - # Priestley unit | LAW30015 | 12.5 |
| Civil Procedure and Alternative Dispute Resolution - # Priestley unit | LAW30029 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
| Units | Unit codes | Credit points |
|---|---|---|
| Professional Communication Practice | COM10007 | 12.5 |
| Media Content and Creation | JOU10007 | 12.5 |
| Introduction to Media Studies | MDA10001 | 12.5 |
| Global Media Industries | MDA10008 | 12.5 |
+
Selected major: Digital Advertising Technology
Develop highly sought-after skills in digital advertising and digital marketing. Get experience using Adobe Experience Cloud, premium software used in creative agencies, marketing teams and digital consultancies around the world. Become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.
| Units | Unit codes | Credit points |
|---|---|---|
| Introduction to Digital Imaging | DDD10009 | 12.5 |
| Digital Content Management | ICT10021 | 12.5 |
| User Experience Design | DIG20005 | 12.5 |
| Search, Social Media and Video marketing | DIG20010 | 12.5 |
| Digital Mobility * | DIG20011 | 12.5 |
| Digital Marketing Project 1 * | DIG30001 | 12.5 |
| Digital Marketing Project 2 * | DIG30002 | 12.5 |
| Advertising Technology * | DIG30003 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Placement for Bachelor of Laws
3 units (0 credit points)
| Units | Unit codes | Credit points |
|---|---|---|
| Professional Experience in Law 1 | LAW10016 | 0 |
| Professional Experience in Law 2 | LAW20018 | 0 |
| Professional Experience in Law 3 | LAW30016 | 0 |
+
Other studies
8 units (100 credit points)
Choose from a combination of the following course components to complete 100 credit points of other study. Students may also select elective units (12.5 credit points each).
Work Integrated Learning
Swinburne's Work Integrated Learning program provides additional opportunities for you to gain valuable skills and real industry experience in the form of placements, internships or study tours - all while earning credit towards your degree.
Choose a Work Integrated Learning option:
You'll get paid to work in an area related to your field of study for 12 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement co-major has four 25 credit point units.
Professional Placement in Law
| Units | Unit codes | Credit points |
|---|---|---|
| Integrated Professional Placement A – Law | LAW20021 | 25 |
| Integrated Professional Placement B – Law | LAW20022 | 25 |
| Work Experience in Industry A | WEI20001 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
Professional Placement in Media and Communication
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Media and Communication | MDA20016 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
| Integrated Professional Placement B - Media and Communication | MDA20017 | 25 |
You'll get paid to work in an area related to your field of study for 6 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement minor has two 25 credit point units.
Professional Placement in Law
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A – Law | LAW20021 | 25 |
Professional Placement in Media and Communication
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Media and Communication | MDA20016 | 25 |
A Professional Internship is all about gaining valuable real-world skills in your area of study all while earning credit points towards your degree. Plus, it looks great on your CV as it shows you’ve had real industry experience before you’ve even graduated!
You might choose to complete your internship part-time over a semester or in a more intensive block during Summer or Winter terms.
Travel overseas, discover other cultures, enrich your professional experience and enhance your CV all while gaining credit towards your course.
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
Upon successful completion of the Bachelor of Laws, graduates should be able to:
- describe and demonstrate the application of the fundamental areas of Australian law and the Australian legal system and of the principles and doctrines that underpin them
- describe and demonstrate the application of ethical and professional responsibility in the practice of the law and a commitment to the pursuit of justice
- analyse and evaluate the interdisciplinary contexts in which legal issues arise and the disciplines and policy considerations that influence the content and operation of the law
- describe and compare the international legal order and the law and legal systems of Australia’s major trading partners
- critically evaluate events or factual situations, identify the legal issues to which they give rise and develop and articulate appropriate and creative responses
- undertake and critically evaluate research from a variety of sources to make judgements to solve complex legal problems with intellectual independence
- demonstrate effective and persuasive communication capabilities with legal and non-legal audiences
- communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a diverse team and critically reflect on individual performance and professional development.
Upon successful completion of the Bachelor of Media and Communication, graduates will be able to:
- demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
- formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
- exercise initiative and judgement in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
- demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
- recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
- apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
- reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
- apply research methodology relevant to the field of media and communication.
Career opportunities
Graduates will have the theoretical and practical knowledge required to operate effectively in diverse settings such as law firms and barristers’ chambers, not-for-profit organisations, government, small businesses, as well as media and communication organisations.
In particular, the specialisation in intellectual property law equips graduates for careers in the new knowledge economy, giving them the skills to work in media and entertainment, design, branding and advertising, and in internet companies and firms advising information-dependent industries.
Professional recognition
The Bachelor of Laws satisfies the academic requirements for admission to practice as a lawyer in the Victorian and Australian Federal legal systems as set by the Victorian Legal Admissions Board. Please be advised that non-academic requirements must also be satisfied for admission to practice and that no law degree allows graduates to practise straight away.
On completion of the Public Relations major, students may be eligible to become a member of the Public Relations Institute of Australia (PRIA) and should confirm eligibility with the Institute.
The Advertising major is professionally accredited by the Media Federation of Australia (MFA).
Fees
Find out more about fees.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, credit transfer and recognition of prior learning.
How to apply
Find out more about how to apply.
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.