Bachelor of Media and Communication/ Bachelor of Business | Courses | Swinburne University

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BB-MCMNBUS Double degree Hawthorn Send me a link to this course

The Bachelor of Media and Communication/Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.

You'll learn how to think critically and to develop problem-solving skills, research issues and analyse information. Gain an understanding of media and media production, public relations and the impact of design on these specialised areas of communication.

Work Integrated Learning is a guaranteed part of all our bachelor degrees. In this double degree, in a Media and Communications Project relevant to your major study area, and an Industry Consulting Project (BUS30009), you'll have the opportunity to apply your learning in professionally focused, industry-linked projects.

ATAR 60 2023 Guaranteed Entry ATAR

Start dates

Hawthorn campus

Semester 1 - 26 February 2024
Semester 2 - 29 July 2024

View application and start dates

Duration

4 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

3400210861 (CSP)
3400210863 (IFP)

Course details

- Course structure, work integrated learning, career opportunities and professional recognition.

Course structure

Successful completion of the Bachelor of Media and Communication/ Bachelor of Business requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements

Core studies

12 units (150 credit points)

Units	Unit codes	Credit points
Financial Information for Decision Making	ACC10007	12.5
Innovative Business Practice 1	BUS10012	12.5
Professional Communication Practice	COM10007	12.5
Economics for Business Decision Making	ECO10005	12.5
Business Digitalisation	INF10024	12.5
Media Content Creation	JOU10007	12.5
Introduction to Media Studies	MDA10001	12.5
Global Media Industries	MDA10008	12.5
Contemporary Management Principles	MGT10009	12.5
Marketing and the Consumer Experience	MKT10009	12.5
Sustainable Business Practice *	BUS30031	12.5
Industry Consulting Project *	BUS30032	12.5

*Outcome unit – completion demonstrates the attainment of course learning outcomes

Major for Bachelor of Media and Communication

8 units (100 credit points)

Choose a major:

Choose a major

Advertising Cinema and Screen Studies Creative Writing and Literature Digital Advertising Technology Journalism Media Industries Professional Writing and Editing Public Relations Social Media

Major for Bachelor of Business

8 units (100 credit points)

Choose a major:

Choose a major

Accounting Business Administration Business Analytics and Analysis Entrepreneurship and Innovation Finance Financial Planning Human Resource Management Logistics and Supply Chain Management Management Marketing Sports Management

Other studies

4 units (50 credit points)

Choose from a combination of the following course components to complete 50 credit points of other study. Students may also select elective units (12.5 credit points each).

– Work Integrated Learning + Minors + Elective units + Signature Series

Work Integrated Learning

Swinburne's Work Integrated Learning program provides additional opportunities for you to gain valuable skills and real industry experience in the form of placements, internships or study tours - all while earning credit towards your degree.

Choose a Work Integrated Learning option:

You'll get paid to work in an area related to your field of study for 12 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.

The Professional Placement co-major has four 25 credit point units.

Professional Placement in Business

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A	BUS20010	25
Work Experience in Industry B	WEI20002	25
Integrated Professional Placement B	BUS20011	25

Professional Placement in Media and Communication

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A - Media and Communication	MDA20016	25
Work Experience in Industry B	WEI20002	25
Integrated Professional Placement B - Media and Communication	MDA20017	25

You'll get paid to work in an area related to your field of study for 6 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.

The Professional Placement minor has two 25 credit point units.

Professional Placement in Business

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A - Business	BUS20010	25

Professional Placement in Media and Communication

Units	Unit codes	Credit points
Work Experience in Industry A	WEI20001	25
Integrated Professional Placement A - Media and Communication	MDA20016	25

A Professional Internship is all about gaining valuable real-world skills in your area of study all while earning credit points towards your degree. Plus, it looks great on your CV as it shows you’ve had real industry experience before you’ve even graduated!

You might choose to complete your internship part-time over a semester or in a more intensive block during Summer or Winter terms.

Travel overseas, discover other cultures, enrich your professional experience and enhance your CV all while gaining credit towards your course.

Minors (50 credit points)

Minors are a structured set of 4 units or 50 credit points and may be chosen from any field of study.
The following minors are suggested for this course. Please also refer to the full list of available minors.

Elective units

Any of the following units may be undertaken.

Units	Unit codes	Credit points
Principles of Advertising	ADV10001	12.5
Digital Video and Audio	DIG10004	12.5
Global Media Industries	MDA10008	12.5
Critical Thinking	PHI10003	12.5
Sociological Foundations	SOC10004	12.5
The Self Vs. The World: Identity, Social Change And The Global Context	SOC10010	12.5
Foundations of Statistics	STA10003	12.5
Advertising Issues: Regulation, Ethics & Cultural Consideration	ADV20001	12.5
Concept Development and Copywriting	ADV20002	12.5
Digital Narratives	DIG20001	12.5
User Experience Design	DIG20005	12.5
Digital Mobility	DIG20011	12.5
Writing for Interactive Narratives	GAM20004	12.5
Health Promotion	HEP20002	12.5
Media Law	JOU20006	12.5
Business of Media	MDA20001	12.5
Networked Selves	MDA20003	12.5
Sports/Advertising/Media	MDA20011	12.5
Australian Media Policy	MDA20012	12.5
Media and Social Impact	MDA20014	12.5
Popular Culture of Asia	MDA20018	12.5
Media Platforms and Practices	MDA20019	12.5
Integrated Marketing Communication	MKT20021	12.5
Consumer Behaviour	MKT20025	12.5
Philosophy, Media, Culture	PHI20006	12.5
Sociological Perspectives	SOC20004	12.5
Advertising, Media Planning and Purchasing	ADV30001	12.5
Advertising Management and Campaigns Project	ADV30002	12.5
Advertising Technology	DIG30003	12.5
Radio Production and Criticism A	MDA30009	12.5
Qualitative Research Methods	SOC30001	12.5
Sociology of Health	SOC30010	12.5

Signature Series

A Swinburne education prepares you for life. That’s why we’ve developed the Swinburne Signature Series. It’s a suite of study opportunities that embody Swinburne’s ethos – of confidence, clarity and adventure. These opportunities give our students something extra; whether that’s a new perspective on the world through a Study Tour unit, an expanded sense of possibilities through our Innovation Minor, or a deeper understanding and respect for culture through our Indigenous Minor. Like Swinburne University itself, our Signature Series will grow and adapt to reflect the evolving issues of the day.

Full-time study: 100 credit points/eight standard units of study per year
Part-time study: 50 credit points/four standard units of study per year
One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
See the course planner for an example degree structure

Course learning outcomes

Upon successfully completing the Bachelor of Media and Communication / Bachelor of Business, graduates will be able to:

demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
exercise initiative and judgement in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
apply research methodology relevant to the field of media and communication
define and integrate theoretical principles applicable to business and apply those principles in a range of practices
systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
work collaboratively in diverse groups.

Career opportunities

The Bachelor of Media and Communication / Bachelor of Business provides students with unique skills and knowledge to pursue careers in a wide variety of industries.

Professional recognition

The Finance major, in the Bachelor of Business and related double degrees, is recognised under the CFA Institute Affiliated University. The course covers at least 70% of Level 1 of the CFA program Candidate Body of Knowledge (CBOK) placing emphasis on the CFA Institute Codes of Ethics and Standards of Practice. This recognition signals to students, employers and the marketplace that that Swinburne’s curriculum is closely tied to professional practice and is well suited to preparing you for employment in the finance and investment industry, and for sitting the CFA examination. Students of the Finance major may be eligible for CFA Program Student Scholarships.

Fees

Find out more about fees.

How to enter this course

- Entry requirements, credit transfer and recognition of prior learning.

Entry requirements

2023 Guaranteed Entry ATAR: 60

Or, via Early Entry Program – range of criteria with school recommendation. Head here for more info on this program and the VTAC code associated with this entry pathway.

In addition:

One of -

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.
Completion or partial completion of an approved tertiary qualification (including Certificates, Diplomas, Advanced Diplomas, Associate Degrees and Degrees).
Applicants without a formal qualification may be considered for entry if they have significant and relevant work experience and/or upon completion of the STAT test.

Course Prerequisites
VCE Units 3 and 4: a minimum study score of 25 in any English (except EAL) or 30 in English as an Additional Language (EAL) or equivalent.

Meeting the minimum entry requirements for the course does not guarantee offer of a place. See Admissions at Swinburne, for general information about admission process.

Pathways

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and/or provides advanced standing to the second.

Learn more about pathways.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Learn more about credit.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Learn more about RPL.

How to apply

Find out more about how to apply.

View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.