Bachelor of Media and Communication/ Bachelor of Applied Innovation
with a major in Advertising – Blended learning – on-campus and digital learning
Selected major: Advertising
Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.
Unique to Swinburne, the Bachelor of Media and Communication/Bachelor of Applied Innovation double degree is the ideal beginning to a career that encompasses the challenging and dynamic area of media and communication and innovation.
With so many majors to select from, there’s something for everyone interested in a career in media and communications. Subjects include advertising, writing and literature, journalism, public relations and social media. You’ll examine issues such as diversity, the influence of social networking data, ownership and privacy, automated media and the digital economy.
You’ll also benefit from Swinburne’s partnership with Adobe which gives you free access to, and coaching in, the Adobe Creative Cloud while studying.
Applied innovation, meanwhile, boosts your media and communication potential as you learn in a multidisciplinary, experiential environment that values collaboration, creativity and complex problem-solving. Develop leadership potential, persistence, and human understanding as you learn what it takes to drive meaningful change through innovative ideas. Undertake projects inspired by your passions and interests; then graduate with a portfolio to prove your innovation credentials.
Experiential learning is key to our bachelor courses, so you’ll have the opportunity to explore a range of quality placements, internships and industry-related projects.
Whether it’s a media and communication career in content creation, public relations, cinema and screen, or social media, or a career as an innovation specialist in roles such as innovation consultant, innovation or transformation lead, human-centred researcher, innovation strategist or innovation manager, this double degree is made for you.
Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 20% off your course fees. Please check our updated entry requirements.
Start dates
Hawthorn campus
- Semester 1 - 26 February 2024
- Semester 2 - 29 July 2024
Duration
4 Year/s
Full-time
VTAC codes
- 3400212611 (CSP)
- 3400212613 (IFP)
CRICOS code
108358F
Fees
A$37240 (annual for 2024)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Course details
- Course structure and career opportunities.
Course structure
Successful completion of the Bachelor of Media and Communication/ Bachelor of Applied Innovation requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Professional Communication Practice | COM10007 | 12.5 |
| Media Content Creation | JOU10007 | 12.5 |
| Introduction to Media Studies | MDA10001 | 12.5 |
| Global Media Industries | MDA10008 | 12.5 |
+
| Units | Unit codes | Credit points |
|---|---|---|
| Exploring Creativity and Innovation | INV10001 | 12.5 |
| Fundamentals of Innovation Practice | INV10002 | 12.5 |
| Innovation Sandpit | INV10003 | 12.5 |
| Responsible Innovation Futures | INV10004 | 12.5 |
+
Selected major: Advertising
Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.
| Units | Unit codes | Credit points |
|---|---|---|
| Principles of Advertising | ADV10001 | 12.5 |
| Advertising Issues: Regulation, Ethics & Cultural Considerations * | ADV20001 | 12.5 |
| Concept Development and Copywriting | ADV20002 | 12.5 |
| Business of Media | MDA20001 | 12.5 |
| Sports/Advertising/Media | MDA20011 | 12.5 |
| Advertising, Media Planning and Purchasing * | ADV30001 | 12.5 |
| Advertising Management and Campaigns Project * | ADV30002 | 12.5 |
| Professional Practice: Client and Agency Management * | COM30002 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Selected major: Applied Innovation
| Units | Unit codes | Credit points |
|---|---|---|
| Innovation for Challenges of Today | INV20001 | 12.5 |
| Innovation for the Future * | INV20002 | 12.5 |
| Applied Innovation Internship | INV20003 | 12.5 |
| Applied Innovation Studio A * | INV30001 | 25 |
| Applied Innovation Studio B * | INV30002 | 25 |
| Leadership and Facilitation of Innovation | INV30003 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Other studies
8 units (100 credit points)
Choose from a combination of the following course components to complete 100 credit points of other study. Students may also select elective units (12.5 credit points each).
Work Integrated Learning
Swinburne's Work Integrated Learning program provides additional opportunities for you to gain valuable skills and real industry experience in the form of placements, internships or study tours - all while earning credit towards your degree.
Choose a Work Integrated Learning option:
You'll get paid to work in an area related to your field of study for 12 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement co-major has four 25 credit point units.
Professional Placement in Media and Communication
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Media and Communication | MDA20016 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
| Integrated Professional Placement B - Media and Communication | MDA20017 | 25 |
You'll get paid to work in an area related to your field of study for 6 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement minor has two 25 credit point units.
Professional Placement in Media and Communication
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Media and Communication | MDA20016 | 25 |
A Professional Internship is all about gaining valuable real-world skills in your area of study all while earning credit points towards your degree. Plus, it looks great on your CV as it shows you’ve had real industry experience before you’ve even graduated!
You might choose to complete your internship part-time over a semester or in a more intensive block during Summer or Winter terms.
Travel overseas, discover other cultures, enrich your professional experience and enhance your CV all while gaining credit towards your course.
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
On successful completion of this programme the learner will be able to:
- Bachelor of Media and Communication: Identify and contextualise the impacts of digital transformation on media and communication industries, audiences and professional and creative practices
- Bachelor of Media and Communication: Analyse diverse socio-cultural influences on media and communication practices and their impact on audiences in Indigenous, local and global contexts
- Bachelor of Media and Communication: Demonstrate critical thinking, including theoretical, practice-led and decolonised approaches, within a specialised media and communication discipline
- Bachelor of Media and Communication: Initiate professional approaches to planning, problem-solving and decision-making in a range of media and communication activities and processes, both individually and in collaboration with others
- Bachelor of Media and Communication: Design creative and professional media and communication artefacts that focus on examining the relationship between people and technology for social impact
- Bachelor of Media and Communication: Explore innovative use of new media and communication technologies to engage, influence and build communities for next generation media futures
- Bachelor of Media and Communication: Engage ethical approaches to research methodologies for socially responsible, just and fair content creation strategies
- Bachelor of Media and Communication: Apply learning from Indigenous, global and cross-cultural communication contexts to support accountability, self-assessment and independence in lifelong learning
- Bachelor of Applied Innovation: Apply a series of thinking systems, creativity toolkits and innovation frameworks to design contextually-relevant solutions addressing local and global challenges in and outside their discipline
- Bachelor of Applied Innovation: Identify and articulate opportunities to innovate and create impact informed by user-centred research and/or data
- Bachelor of Applied Innovation: Adapt their discipline skillsets in new situations in response to complex and changing contexts, including interdisciplinary environments
- Bachelor of Applied Innovation: Facilitate and contribute to innovation teams that seek solutions to complex challenges, using inclusive collaboration practices to leverage different skills and perspectives
- Bachelor of Applied Innovation: Navigate commercial, human and technical requirements aided by prototyping and testing to deliver solutions that create value
- Bachelor of Applied Innovation: Communicate the value of experimentation, ideas and innovation with confidence in developing solutions to investors, potential partners, employers or other stakeholders
- Bachelor of Applied Innovation: Develop futures-focused innovations that integrate responsible social, technological and environmental factors
Career opportunities
The Bachelor of Media Communication/Bachelor of Applied Innovation equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and innovation. The Applied Innovation units complement the media and communication disciplinary studies by developing students’ future workforce capabilities. Students apply innovation toolkits, prototype solutions and participate in challenges, such as innovation sprints and interdisciplinary projects, including activities inspired by their passions and interests, developing, in the process, future workforce capabilities such as interdisciplinary collaboration, creativity and complex problem-solving, persistence, curiosity and initiative in real-world contexts.
The course helps students create a portfolio for future employability, with industry experience and additional practical skills. As an innovator, students are prepared to conceive, develop and deliver transformative projects as well as adapt to uncertain and changing contexts to secure or create fulfilling employment opportunities.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements and English language requirements.
How to apply
Find out more about how to apply.